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Read the full dispatchVol. XII · MMXXVIEst. 2015 · Boulder, CO
Scaling the futureof flexible workspace.
Founder & Managing PartnerBen Wright
Stanford · IWG · Pacific Workplaces · Koho
Stanford · IWG · Pacific Workplaces · Koho
Senior commercial leadership for growth-stage B2B businesses at inflection points — real equity, real opportunity, real accountability.
Flexible WorkspaceCapital StrategyAI in CREFractional LeadershipMarketplace DynamicsLandlord PartnershipsGrowth AdvisoryFlexible WorkspaceCapital StrategyAI in CREFractional LeadershipMarketplace DynamicsLandlord PartnershipsGrowth Advisory
A record of partnership across the industry
Pacific Workplaces
Chief Growth Officer
Koho US
Managing Partner
IWG
Global Head of Partnerships
Stanford
BS, Quantitative Economics
Chapter 01Profile — Founder & Managing Partner
A builder of platforms, not portfolios.
Plate I — Portrait2026
On the principal
I partner with entrepreneurs in principal roles — real equity, real opportunity, real accountability — in growth-stage B2B businesses at inflection points.
My focus is on companies that need senior commercial leadership to build revenue, raise capital, and scale operations — without the overhead of a full-time hire.
Currently: CGO at Pacific Workplaces (equity raise + expansion), Managing Partner at Koho US (US market launch), and Founder of Peak Adventures (adventure + advisory for founders). Advisory engagements run through NextCap Ventures.
Previously: three years at IWG, the world's largest flexible workspace operator, leading Global Partnerships. Founded and sold companies, evaluated hundreds as an investor, and traveled to 57 countries to find clarity at every major transition.
Based In
Jacksonville · Boulder · SF
Subject Matter
Flex, Capital, AI in CRE
Industry
Commercial Real Estate
Availability
Select engagements, 2026
Chapter 02Practice — Ways of Working
Six distinct engagement types, many possibilities.
№ 01
Fractional growth leadership
Embedded executive support for operators scaling from regional to national. Sales strategy, partnership formation, org design, and the operational cadence that turns ambition into enterprise value.
For operators at the inflection point
№ 02
Capital strategy & formation
Equity capital formation, JV partnership structures, and the institutional relationships that unlock growth. Five financing rounds, two exits — pattern recognition from both sides of the cap table.
For founders & CFOs raising growth capital
№ 03
Go-to-market for PropTech
How vendors win in commercial real estate — the strategy alignment most pitches miss. Translating product into the language of hold periods, exit timing, and the NOI metrics the buyer side actually cares about.
For PropTech & CRE SaaS founders
№ 04
AI adoption advisory
Three camps are forming in flex: CEO-led, IT-led, team-led. Each has real advantages and real risks. I help operators choose intentionally — and build the data foundation that makes any choice actually work.
For operators deciding their AI posture
№ 05
Landlord alliances
Management agreements, revenue shares, and the commercial structures that align landlord and operator incentives. Born from a decade of brokering these exact conversations at scale.
For landlords evaluating flex partnerships
№ 06
Market intelligence
Where demand is structurally outpacing supply. Which secondary markets are absorbing. Where the next wave of platform consolidation is coming from. Pattern recognition translated into investable thesis.
For investors & capital allocators
Field NotesSpaces in Practice
Workspaces that are changing the game.
Flexible workspace lives or dies by its model — not just its design. Three operators, three very different economic engines.
Chapter 03Dispatches — I'm Flexible
Notes from the field.
I'm Flexible is my weekly dispatch on the flexible workspace industry — the operators, platforms, capital, and the AI quietly rewriting all three.
01Why Hybrid Work and Other Factors Have Disrupted Office Real Estate — and Who's Profiting From the Bloodbath02The 3 AI Adoption Personas Emerging in Flexible Workspace03Why a CRM System Isn’t Enough to Drive Revenue04Pre-GWA Immersive Dallas: How Should Flexible Workspace Operators Use AI to Drive Efficiency and Experience?05Eight Days in San Francisco With The AI Generation
Archive of 30+ dispatches →Read on Substack
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Industry patterns, capital flows, and the AI quietly rewriting flexible workspace — delivered to your inbox every week. Read by operators, investors, and landlords who need a signal in all the noise.
Chapter 04Correspondence — A Conversation
Let's talk.
If you're an operator at the inflection point, a landlord evaluating flex, a vendor selling into CRE, or an investor building a thesis — I'd love to hear what you're working on.
“The best conversations start with a specific question and a real problem. Bring both.”
— Ben
LinkedIn
/in/benbwright
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I'm Flexible
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Locations
Jacksonville · Boulder · San Francisco